Kanittha Thongnak, a web-based retailer from Thailand’s Phetchabun, has gone viral on social media after she adopted a somewhat bizarre advertising technique to promote garments on-line. Attention-grabbing, she began dressing up as a zombie to promote the garments of lifeless folks in gross sales streamed stay on social media.
And it labored! Her on-line viewers elevated ever since she began showing as a zombie in entrance of her clients just about. It’s because many Thais imagine in ghosts and spirits.
As per a Reuters report, she wears scary make-up and takes round three hours to finish her zombie look. She then hosts her on-line classes late at night time throughout which she tells patrons precisely how the house owners of every merchandise died. Spooky, proper?
“All the garments belong to lifeless individuals who died from completely different causes. Since I began to put on scary make-up, the viewers elevated to 5 – 6 thousand,” Kanittha advised Reuters.
She sells branded and designer garments at comparatively low costs for something as much as 100 baht ($3.2) and sources them from funeral administrators after monks give prayers for the lifeless. No matter cash she makes from the enterprise, she donates part of it to Buddhist temples.
Kanittha first bought this concept whereas attending a funeral, the place she noticed garments of the deceased burned, in accordance with custom.
“It relies on clients whether or not they need to purchase garments or not. In the event that they need to purchase, they are going to purchase it they usually don’t get scared,” she mentioned.